Bad Bunny: the beginner’s guide for bewildered football fans

Creatix Entertainment / September 29, 2025

So the NFL just announced that Bad Bunny is headlining the Apple Music Super Bowl LX Halftime Show on Feb 8, 2026 at Levi’s Stadium (Santa Clara, CA). If your first thought was “the who?”, don’t worry—we got you. By the end of this, you’ll know why the league booked a rabbit and why millions will be screaming in Spanish with frightening accuracy. (Reuters)

TL;DR (but fun) The mean bunny is: 

• Incredible. Puerto Rican singer/rapper Benito Antonio Martínez Ocasio—stage name Bad Bunny—went from grocery-bagger to global pop dominator in a few years. He’s been Spotify’s most-streamed artist three years in a row (2020–2022)—the first in the world to do it consecutively. (Wikipedia)

• Historic. In 2020 he dropped El Último Tour del Mundo (The World's Last Tour), the first all-Spanish album ever to hit No. 1 on the Billboard 200. In 2022 his Un Verano Sin Ti (A Summer Without You) spent 13 weeks at No. 1 and became the first Spanish-language Album of the Year nominee at the Grammys. (Billboard). In 2023 he headlined Coachella, becoming the first Latin/Spanish-language headliner in the festival’s history. (Billboard)

• Irresistible. Unless you're a native Spanish speaker significantly familiar with Puerto Rican urban slang, you won't understand a thing that Bad Bunny sings. Nonetheless, his laid-back, smoky baritone drawl, sliding between rap, reggaeton, and trap is so damn Puerto Rican lilt, is so incredibly hooky that it delivers in an universal language that will make you happy and energized like the Energizer bunny.

Born March 10, 1994 in Vega Baja, Puerto Rico, Benito grew up on salsa at home, Daddy Yankee on the radio, and a church choir gig that did not prepare anyone for what would follow. He uploaded songs to SoundCloud, DJs noticed, and by 2017 “Soy Peor” and big collabs (I Like It with Cardi B; MIA with Drake) put him everywhere at once. Today he’s a three-time Grammy winner and one of the most influential artists on earth, without crossing over into English, staying true to his Puerto Rican slang. Lyrically, we're not sure if he writes his songs, but we're told that they are pure urban poetry rivaling Bob Dylan in a different era and style. (Biography)

What does he sound like?

Start with reggaetón and Latin trap, then stir in pop, rock, house, dembow, salsa, merengue, even African-rooted Puerto Rican plena and bomba. The hooks are sticky, the bass is gym-membership-required, and the lyrics bounce between funny, flirty, and occasionally political. Think stadium party…with feelings.

Essential “ohhh that song!” starter pack

• “DÁKITI” (with Jhayco) — beach-club bassline for people who haven’t seen a beach since 2012.

• “I Like It” (Cardi B feat. Bad Bunny & J Balvin) — the one your aunt danced to at a wedding.

• “Tití Me Preguntó,” “Me Porto Bonito,” “Ojitos Lindos” — from Un Verano Sin Ti, the 2022 sun-soaked juggernaut.

• “MÍA” (feat. Drake) — proof Drake will sing in Spanish if Benito asks nicely.

• “DtMF (Debí Tirar Más Fotos)” — from his 2025 album, which returned to No. 1 on the Billboard 200. (Wikipedia)

Why the NFL and Apple Music picked this bunny out of a hat

Because he’s already played the biggest stages and won: he broke the Billboard 200’s English-only ceiling with the first all-Spanish No. 1 (El Último Tour del Mundo, 2020), then ruled summer with Un Verano Sin Ti (a 13-week No. 1); he became Coachella’s first Spanish-language headliner (2023); and his 2025 cycle (Debí Tirar Más Fotos) even returned to No. 1 months after release. On YouTube he’s in rare air, with 17 videos in the Billion Views Club (think “DÁKITI,” “Me Porto Bonito,” “I Like It,” “MÍA,” “No Me Conoce” remix). For hard stadium receipts, his two-night Yankee Stadium stand (Aug. 27–28, 2022) moved 84,865 tickets and grossed about $22.8M. And in 2025 he staged a locals-first San Juan residency at El Choli (30-plus shows) that turned into a celebrity magnet (LeBron James, Penélope Cruz, Kylian Mbappé, Austin Butler, DJ Khaled, Marc Anthony and more flew in), capped by a finale livestreamed on Amazon Music/Prime Video/Twitch that set the platform’s single-artist record. If you’re trying to grab a global audience—including millions of Spanish speakers—you hire the Conejo Malo. (Billboard)

The cultural impact part (aka “more than bops”)

• Puerto Rico, front and center. His video for “El Apagón” morphs into a mini-documentary about blackouts, gentrification, and colonial policy, played in living rooms worldwide. Expect to see the Puerto Rican flag a lot during the halftime show. (Smithsonian Magazine)

• Fashion beast. From skirts on red carpets to a 2025 Met Gala look crowned with a traditional pava hat, he treats outfits like plot twists.

• Wrestling & acting. He wasn’t a jokey cameo—WWE fans actually respected the moves—and his turn as The Wolf in Bullet Train proved he can snarl on screen, too. (WWE)

• Community builder. Co-owning Los Cangrejeros de Santurce isn’t just a flex; it’s investing in Puerto Rico’s sports scene. (Billboard)

Albums you’ll hear referenced (in order of “someone will tweet this at halftime”)

• X 100PRE (2018) — breakout solo debut.

• OASIS (with J Balvin, 2019) — two kings, one summer.

• YHLQMDLG (2020) — title translates to “I do whatever I want.” Accurate.

• El Último Tour del Mundo (2020) — first all-Spanish No. 1 on Billboard 200. (Billboard)

• Un Verano Sin Ti (2022) — 13 weeks at No. 1, year’s top album; AOTY Grammy nominee. (Billboard)

• Nadie Sabe Lo Que Va a Pasar Mañana (2023) — moody superstar introspection.

• Debí Tirar Más Fotos (2025) — cultural love letter to Puerto Rico; hit No. 1 after release. (Billboard)

“But I don’t speak Spanish…”

Bad Bunny proves the point that language isn’t a barrier to a banger—it’s an extra percussion instrument. If you can chant something that resembles the beat you can survive the halftime party.

Halftime wildcards to watch for

• Surprise guests (he’s collaborative by nature). Imagine a Taylor Swift special appearance. That would BREAK THE INTERNET, YOUTUBE, AND TIKTOK ALL AT ONCE!

• Puerto Rican symbols (flag, plena drums, and the pava hat). Chinese manufacturers are already designing Puerto Rican pavas for the Latin world.

• A wink to his WWE era or even Hollywood stunts—the bunny loves a spectacle. (WWE)

• A history nod or visual about the island, which is becoming a symbol of nostalgia worldwide and homesickness for immigrants worldwide. (Smithsonian Magazine) Part of Bad Bunny's message is that Puerto Ricans should stay in the island and NOT move to the mainland United States, and that Puerto Ricans in the mainland should move back. Maybe that becomes a BIGGER feeling to stop Latin immigration and make self-deportations cool and trendy. 

---

Bottom line: Bad Bunny isn’t a niche pick; he’s the pop universe many English-language playlists forgot they were orbiting. The NFL didn’t pick a rabbit—they booked a global phenomenon with hits, history, and a fanbase that will turn a football stadium into a hot, sexy, and catchy block party. See you at halftime. 🐰🏈

Receipts / further reading: official Super Bowl LX Halftime announcement; Coachella firsts; Billboard records; activism deep-dive; discography & awards. (Reuters)

Now you know it. 

www.creatix.one

forlosers.com (losing ignorance...)