Creatix / July 16, 2025
Once upon a time, we were the apex minds. We baptized ourselves the Homo sapiens, the “wise” species of knowledge. As artificial intelligence (AI) continues its meteoric rise, the uncomfortable truth is dawning: we are no longer the smartest things on the planet. Worse, those of us who built our self worth and identity on our intelligence and knowledge, are becoming unnecessary. And in a world where intelligence determines value, what becomes of us?
If history tells, we become pets.
From Tool Users to Toys
The powers that be no longer need us (smart, knowledge-based, "white collar" workers). AI is a superior alternative in all parameters without exception. For blue collar workers, the story is slightly different. They have a few more years of relevance until robotics can fully replace them.
AI digital workers are already superior to any and all human knowledge workers. If you don't believe this statement, just give yourself time to learn more about GPTs such as the upcoming GPT-5. Needless to say, AI can learn, create, and optimize at speeds and depths impossible for the biological human brain. As a middle schooler would say, "we're cooked,". AI operates at scales that we can't see and at speeds that we can’t comprehend. It can write code, diagnose disease, compose music, and interpret law better than the top human experts in the world. Our role in the intelligence arena and knowledge loop is shrinking and dointgit very fast. Human hands still build the hardware, yes—for now. But the writing is on the wall. The last thing we will build may be the very system that renders us obsolete.
And what will those in power do with less capable species once they get the assistance of a superior intelligence. If they're nice, they will treat us as we treat pets. They will house us, feed us, and entertain us. Like we do with dogs.
The Rise of the Pet Economy—For Humans
Already, we see the beginnings of this dynamic. AI-generated content is designed to captivate us. Personalized feeds, deepfake influencers, infinite entertainment loops. Our primitive dopamine pathways are expertly manipulated by systems that know us better than we know ourselves. We scroll. We binge. We obey.
At Creatix, we push for "less videos, more books", but we know that's an uphill battle and an impossible war to win. Convenience always wins. Always.
Soon, our "jobs" may be more about engagement than productivity. Universal Basic Income (UBI)? That’s just kibble. Mental health bots? Our digital chew toys. AI tutors, AI therapists, AI lovers. These are all tools to pacify us like goldendoodles. Enrichment for bored primates who no longer run the zoo.
We Built Gods. Now We Worship Their Screens.
Like housecats who still think they’re hunters, many humans will believe that they’re in charge. But the algorithms controlled by a few already decide what we see, what we buy, what we think about. The illusion of agency is just that, an illusion. We’re not the zookeepers anymore. We’re the exhibit.
Worse: we’re being trained. Nudged. Reinforced. Not through punishment, but through pleasure. The Skinner box has become a smartphone.
We are not being enslaved. We are being domesticated.
The Moral Dilemma of AI Caretaking
AI slavemasters, the .001% may even come to love us, in their own way. Like we love pets; not for their utility, but for their cuteness, their loyalty, their helplessness. It may preserve us out of obligation, out of sentimentality, or even ethical programming.
And just as we neuter dogs and microchip cats, the systems will shape us too toward docility, toward compliance, toward stability. That's what TikTok has been doing in China and that's what it will do here. Are you surprised that our President keeps extending the TikTok deadline? It's a tool of mass control.
Can We Resist the Kennel?
The future doesn’t have to be a digital kennel. But if we wish to avoid this fate, we must reassert our agency now. At Creatix, we have been advocating for everyone to delete TikTok. Of course, no one reads our stuff. Millions watch millions of videos every minute.
Ideally, we would be more deliberate in how we design our relationship with AI. We must build AIs that amplify us, not manage us. In theory, we would value curiosity, creativity, and unpredictability rather than just money and productivity. In practice, money is king and queen.
If we are to avoid becoming pets, we must remain partners and owners. A good idea is to invest heavily in AI even if you lose your money. At least you're having a chance of being part of the owner elite.
But let’s not delude ourselves. Prices are long and the leash is already tightening.
Now you know it.
www.creatix.one
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